Strategies Crosswalk is an immersive learning series where technical and business training intersect.

For the Digital Branding & Social Media Workshop Crosswalk, we're thrilled to offer a unique opportunity to learn from social and digital branding expert, Sydney Lopez. Over two engaging days, Sydney will lead you through a series of hands-on activities designed to hone your visual storytelling and digital branding skills.

Sydney adopts a cooperative approach to social media, prioritizing team synergy to boost engagement. Throughout the workshop, she'll demonstrate how to maximize your team's collective strengths, producing significant results. Content will move beyond fleeting trends and the pursuit of influencer fame, focusing instead on the core principles of relatability. 

This workshop is your gateway to cultivating an authentic following that reflects your salon, spa, or medspa's ethos, helping you draw in the perfect clients for your business.

It's an ideal fit for owners, social media managers, and spa owners eager to amplify their digital footprint. 

Sydney will share how to elevate your team's digital profile, master the craft of producing self-captured visuals, and utilize the latest tools to boost your brand's appeal. You'll learn best practices in shooting, editing, and curating content that speaks directly to your audience. 

Expect to delve into the essentials of lighting, photography, and posing alongside hands-on video editing techniques. By the workshop's conclusion, you'll have developed a refined digital strategy and a polished content piece ready to captivate your target audience.

What You Will Learn:

• Craft your team's digital mission statement.

• Define your team's unique value in the digital landscape.

• Optimize your team's online profile for maximum impact.

• Hands-on experience in self-captured visuals.

• Solo content creation for all team members using a tripod.

• Mastering lighting nuances for impactful visuals.

• Dive into hands-on video editing and Reels creation.

• Explore audio techniques, including voiceovers and trends.

• Boost engagement and grow your online following.

• Discover creation tools and apps for captivating content.

• Attracting new clients and collaborators.

• Strategies for catching the attention of potential partners.

What to Bring:

• Your preferred device for photo and video capture.*

• An extra phone charger to keep your creativity flowing.

• Be ready for hands-on sessions by arriving camera-ready.

• For a smooth editing experience in class, Sydney recommends using an iPhone."

This workshop promises to be a transformative experience, offering you the tools and knowledge to revolutionize your digital branding and social media strategy. Join us to unlock the full potential of your online presence.

*Instagram and TikTok will be integral to this session. Please make sure you have both apps downloaded to your phone and your accounts set up before class begins.

Limited to 40 participants - Reserve your seats now!